Why Flat Lay Photography Can Work for Your Local Fashion Label
When you have a lot of products and don't have a budget for a model, flat lay can work for you. It can also work in conjunction with model and ghost mannequin photography.
Every business needs professional photos, but this is especially true if you work in the fashion industry.
Researchers found that if your content includes eye-catching images, then you can average 94 per cent more views.
That's because 65 per cent of the population is made up of visual learners. This means that we'd way rather see a product that we're thinking about buying than just hear about it or read about it.
So, if your fashion label is looking for more ways to make your clothing images appealing, then you should consider flat lay photography.
Flat lay photography is a trendy way to capture images these days, and it can definitely work for you.
Read on to learn why flat lay photography is a great option for your fashion brand.
What is Flat Lay Photography?
Ok, first things first, what exactly is flat lay photography?
In simple terms, a flat lay photograph is one that's been taken from directly above. Beneath the items, there's a flat surface that serves as a staging ground or backdrop for the subjects you wish to display.
In most cases, there is one item that's meant to be the central focus of the shot, while the rest are meant to complement that item. For example, with fashion, your central item may be a sweater, while your complementing items may be a necklace, a purse, and a pair of sunglasses.
While the bird's eye perspective is one of the defining traits of flat lay photography, it doesn't have to be a true bird's eye.
For example, some photographers choose to angle the photo slightly if it offers better lighting. However, if there is too much of an angle, it stops being a true flat lay.
Even though flat lay photos work great in the fashion world, you can find them in about every industry, from health and wellness to beauty to home decor.
Different Kinds of Flat Lay
It's also important to keep in mind that there are different kinds of flat lay.
One of the simplest and most popular styles of flat lay is the traditional grid style. This involves arranging objects in a symmetrical, neat grid, and keeping the items evenly spaced apart. This helps to keep everything look organised and well laid out.
In the fashion industry, this can work particularly well for smaller items, like sunglasses or watches.
You could also do a grid but choose to rotate some of the items, which is visually appealing variety for the eye.
There are also negative space flat lays, which work great when you're trying to showcase one item or a number of smaller items. For example, a pair of colourful floral flats set against a pale yellow background would be a great negative space flat lay.
You could also use the negative space to add in text. For example, you could have your clothing items near the edge of the photo, and then the middle could display your fashion brand logo.
Why Flat Lay Photography Works
Now that you have an idea of what flat lay photography is and the different types of flat lay, let's get into why it works so well for fashion labels.
It Provides Beauty and Order
A room that's super messy and has clothes strewn about the floor, with patterns and colours that don't go together?
Or, a room that is neat and organised with complementing designs and colours?
Obviously, the second option is the one that is more visually appealing.
Human brains love order, and in the same way, we like the look of a clean room, we also like the look of a clean photograph.
This is why flat lay photography works so well in the fashion industry. Our brains find beauty and satisfaction in things that are simplistic and organised. So, by laying clothes in a simple, flat lay style, you visually satisfy your potential customers.
You don't need to be a world-renowned photographer to take a flat lay photo. In fact, anyone can create an appealing flat lay photo.
All you need is an appealing background, good lighting and a simple arrangement of your objects, and voila! You now have a great flat lay photo.
It Tells a Story
There's no question that flat lay photos can help bring your clothing items to life through storytelling.
For example, let's say you have a colourful, floral dress that you're trying to sell. A customer may look at it and think "that dress is pretty". But, if you take a flat lay photo and surround that dress with a pair of sandals, sunglasses, and some seashells, that person now thinks "That dress would be perfect for my next beach holiday!"
By telling a story with your clothes, you allow your customers to create real-life scenarios in which your clothing items make up the "perfect outfit".
They're Instagram Ready
We all know how important Instagram is for fashion brands.
If you look at successful fashion brands' Instagram page, you'll definitely see a decent amount of flat lay photos. This is because flat lay photos can be cropped to look appealing on Instagram.
Get All the Details
Serious fashionistas don't only want to know about the colour or size of a clothing item. They want the whole picture.
They want to know about zippers, pockets, patterns, logos, colours- pretty much everything that can help them picture what the item will look like when they're wearing it.
This is another reason why flat lay photography is so great. When a clothing item is shown from the side, it can be easy to miss important details. But, by showing it from overhead, you get a full idea of what the outfit looks like.
Are You Ready to Try Flat Lay Photography for Your Fashion Label?
As you can see, there are many benefits to using flat lay photography for your fashion label.
All you need to do is find the right flat lay photographer to help you get the perfect shots.
Contact me today so I can help you get some eye-catching flat lay photos for your fashion brand!