Why Professional Corporate Pictures Are an Investment You Can Use Again and Again
A great way you can present your corporate image is through pictures of your workplace and employees. As the saying goes, a picture is worth a thousand words!
Wondering how professional corporate pictures are a good investment? Keep reading for 10 reasons why!
1. Appear More Professional
Sure, you can attempt to take some photos yourself; the cameras on phones nowadays are very high quality, after all. Or you could borrow your neighbour's DSLR camera for a quick photoshoot at the office.
But the fact is, you don't have the expert training that a professional photographer does. Even if you have the clearest and crispest images, it still may not look professional because of how it's shot.
A professional knows exactly how to stage the pictures so they come out looking top-notch.
2. Put Some Faces to Your Company Name
Creating a brand image and persona is a tough job. It can be even more so when you don't put any faces to the name. After all, how are customers supposed to envision your brand as relatable if there are no visible people?
When you put real employees on your website, brochures, and other materials you distribute, customers are more likely to feel a personal connection. If they see Jack and Jill hard at work in your office, they'll trust your company more.
3. Show Your Company's Personality
On the same note, all work and no play makes Jack a dull boy! Not only do customers want to see behind the scenes photos of your employees working hard to produce the products and services they want, but they also want to show some personality.
While getting a professional photoshoot done, you'll usually get professional portraits and images of team meetings. But it may be prudent to also get photos of your employees relaxing and letting loose.
For instance, you can have the photographer take pictures while they're chatting over lunch or playing some ping pong during their breaks. Or you can have some pro images taken during a company event.
If you can show your workplace isn't full of robots, it can also make you more relatable and likeable to customers.
4. Avoid Using Stock Images
To save some money, you may be tempted to use stock images on your company website and distribution material. While these may look professional, they're often boring and don't say much about you or your brand.
Plus, when you use stock images, you always run the risk of another business using the same ones. If your customers realise you're using the same stock photos as another business, it may alienate them from your company.
Corporate photos can show your business in its true light. And you're using truly unique images that won't be found anywhere else.
5. Tell Your Brand's Story
Every brand has its own story. For instance, maybe yours is working hard towards helping the environment by offering eco-friendly products.
Sure, you can tell this story of yours through text on your "About Us" page, but how many people really read those things? And even if they do read it, even the best writing can't be entirely moving on its own.
Corporate images can complement your brand story's text to add emphasis to what you're trying to convey. When customers get a vivid, literal picture of your story, they'll be more compelled to contribute to your cause. As a result, any money they spend on your services and products will feel worth it for them.
6. Have Better Outreach on the Internet
You may have heard of search engine optimisation (SEO); this is where you utilise keywords on your website to rank better on search engines.
Most people only think of text when it comes to SEO, but images matter as well. You can couple pictures with keywords in the alt image text and it'll help you rank better.
You can also use these corporate photos on your social media accounts, both your company's and your employees'. Humans are visually-centric creatures, so if you add a few interesting images to your posts, they're more likely to notice them. As a result, you just might see your engagement rates go up.
7. Attract Partners and Collaborators
Corporate images aren't all just for your customers! They can help you in other ways as well, such as attracting partners and collaborators.
Let's say someone's heard of your brand and like what they initially see and/or hear about you. Since they're interested in working with you, the next logical step would be researching your brand online.
You may have tons of information about your company and what you do on your website, but if you have no images (or you've used stock photos), they can't really get a feel for you. In fact, they may even feel like your business has something to hide.
Having some corporate photos on your website can make all the difference in swaying someone's decision regarding working with you. They'll get insight into how your company's run and they can see if you'd be a good fit.
Make a Good Investment by Getting Corporate Pictures
As you can see, corporate pictures are well worth the money you spend on them. The return on investment is huge, considering you'll have pictures you can use repeatedly for years to come.
And the fact that these photos are digital means you can use them for different purposes without having to put in too much work to make it happen.
If you're looking for a professional freelance photographer to come do your corporate pictures, please get in touch with me now. I'll be more than happy to assist you in getting the crisp professional photos you can use again and again.